Weekly Outbound Review
Kyntlo Outbound engine · Ahmed Weekly outbound review Every Sunday, before the first send: read deliverability and replies for the week, then raise, hold or cut the caps. Thirty minutes, one page, one decision per inbox. Owner Ahmed · with Boush Task A11 step 3 When Sunday, before 9am Version 1.0 · 11 Oct 2026 Outbound engine 1 Sales quotas 2 Batches into the engine 3 Weekly review Related Cold outreach playbook Cold outreach status What to read The eight numbers Opens are not on the list: privacy features make them unreliable, and the Engine judges messages on replies. Reply rate and positive share use the thresholds in the Acquisition Engine. Metric How it is counted Where to read it Healthy Alarm Sent Emails, WhatsApp, DMs, dials, per inbox and per channel Sequence tracker; conversations Matches the quota Under quota 2 days running Bounce rate Hard bounces / emails sent, worst single day Email stats per inbox Under 2 percent every day Over 2 percent any day; over 5 percent is a cut Spam complaints Complaints / emails delivered Google Postmaster Tools for the outreach domain Under 0.1 percent 0.3 percent or more Reply rate Firms that replied / firms that got at least email 1 Reply log; AE Reply Class 6 to 12 percent Under 3 percent Positive share Positive or curious replies / all replies AE Reply Class Over 40 percent Under 25 percent Audits booked New calls on the audit calendar from outbound Audit calendar Weekly quota met 0 for 2 weeks with replies coming in Unsubscribes Unsubscribes / delivered Email stats Under 1 percent Over 2 percent Ready records Records tagged ae: gate-ready not yet started Contacts view 2 weeks of new sequences or more Under 1 week Volume follows health Raise, hold or cut Caps move once a week, on Sunday, never in the middle of the week except to stop. The bounce halt during the week is automatic: over 2 percent on a day stops that inbox for the rest of the day. If last week Decision Do this Clean: no day over 2 percent bounce, complaints under 0.1 percent, reply rate 3 percent or more Raise +10 per inbox per day, up to the ceiling of 50 Any day bounced 2 to 5 percent Hold Verify every address in the next batch before it is released Complaints 0.1 to 0.3 percent Hold Check the unsubscribe link, the targeting and the first line Any day over 5 percent bounce, or complaints 0.3 percent or more Cut Halve the cap, rest the inbox 2 days, check the domain records and the list source Reply rate under 3 percent, delivery clean Hold Second week in a row: the message or the wedge is wrong. Rewrite before the next wave; more volume will not fix it Reply rate 3 to 6 percent Raise allowed Test one message change this week Positive share under 25 percent Re-score The wrong firms are replying. Re-score the next batch before release Fill in, read the answer Decide the cap Put in last week's numbers for one outreach-domain inbox. The answer follows the rules above. In Phase 0 the normal inbox stays at 15 whatever the answer: raising it is not allowed. Current cap per inbox per day Worst single-day bounce rate, percent Spam complaint rate, percent Reply rate this week, percent Reply rate last week, percent (optional) Positive share of replies, percent (optional) Fill in the first three boxes Sunday, 30 minutes Run the review Pull the eight numbers for the week, Sunday to Thursday, per inbox and per channel. Put each inbox through the cap rules. Write one decision per inbox: raise, hold or cut. Update the Cap custom values in Client Zero and, if the phase changed, Quota Phase and the knowledge base FAQ. Read every reply of the week in full. Copy the two most common objections into the reply log. Check ready records. Under 2 weeks of supply: order the next batch today. Fill in the template below and post it to the team. Then send. Copy, fill, post The review template Tokens in pink are filled in each week. The reviewer's name follows the sender dropdown on the cold outreach pages. Weekly outbound review Copy Weekly outbound review - week of {{week_start}} Phase: {{phase}} Reviewed by: {{sender}} SENT email {{emails}} | WhatsApp {{wa}} | DM {{dm}} | dials {{dials}} Quota met on {{days_met}} of {{send_days}} send days DELIVERY Worst-day bounce: {{bounce}} percent Complaints: {{complaints}} percent Unsubscribes: {{unsubs}} REPLIES Reply rate: {{reply_rate}} percent (last week {{reply_prev}}) Positive share: {{positive}} percent Audits booked: {{audits}} against a quota of {{audit_quota}} DECISION PER INBOX {{inbox_1}}: {{raise_hold_cut}} -> new cap {{cap_1}} {{inbox_2}}: {{raise_hold_cut}} -> new cap {{cap_2}} TOP OBJECTION THIS WEEK "{{verbatim}}" NEXT Ready records left: {{ready}} ({{weeks}} weeks) Next batch ordered: {{yes_no}} One change being tested: {{change}} Plain hyphens only if this is pasted into Kyntlo. Week 0 Baseline, 11 Oct 2026 The first review has nothing to read yet. This is the starting line the first real week will be compared with. Measure Now Why Emails sent 0 Day 0 not run, so email 1 cannot be written WhatsApp sent 0 Follows email 1 Bounce rate - Nothing sent Reply rate - Nothing sent Audits booked 0 Audit calendar, 1 Sep to 31 Oct, no bookings Email campaigns 0 None in Client Zero Outreach workflow None One draft, Personalized Outreach Generator, is not an outreach sequence Outreach domain None Not bought; msg.kyntlo.com is in warm-up for marketing Ready records 0 37 at the Day 0 gate, 2 on hold First real review: Sunday 25 Oct , if Day 0 runs on 13 Oct and wave 1 email 1 goes on 18 Oct. That week is the phase-zero test: 2 to 3 replies from 15 means scale, 1 means retarget, 0 means change the wedge. Once a month Domain health DMARC. After 30 clean days on a sending domain, move the policy from none to quarantine. Read the aggregate reports first. Records. SPF, DKIM and DMARC still pass on every sending domain. msg.kyntlo.com is set up; the outreach domain needs the same before warm-up starts. List hygiene. Suppress contacts with no open in 90 days from marketing sends. Cold records closed at day 21 come back only through the 90-day re-score. Placement. Send one message from each inbox to a test address on each major mail provider and check it lands in the inbox, not spam. Kyntlo · Own Tomorrow · Internal. A11 · owner Ahmed, support Boush. Built 11 Oct 2026 from the Acquisition Engine and Playbooks 01 to 03 v2.1. Version 1.0.