Playbooks and Tasks

The three playbooks (version 2.1, 24 September 2026) and the 90-Day Operating System.

Where things live

The playbooks hold how and why — scripts, pricing logic, the method. The 90-Day OS holds who, when and how many — tasks, owners, dates, targets and the Who owns what matrix. When the two disagree, the OS wins. Every task in the OS links to its playbook section, and every section has an owner in the OS Sources list that can be moved between founders.

Pages

• Playbook 01 — Foundation: Identity, Position & The Numbers
• Playbook 02 — Strategy, Approach & 12-Month Roadmap
• Playbook 03 — Features, Campaign & Production
• 90-Day Operating System (the tracker)

Updating a playbook

The playbook files are served from the kyntlo-playbooks Worker (Cloudflare, KV namespace kyntlo-playbooks); the pages above frame them, so the URLs here never change. To replace one, upload the new HTML with the upload key (kept with the founders, not in this repo):

curl -X PUT https://kyntlo-playbooks.kyntlo-platform.workers.dev/playbook-02.html \
  -H "x-upload-key: <UPLOAD_KEY>" -H "content-type: text/html; charset=utf-8" \
  --data-binary @playbook-02.html

The previous version is kept as playbook-02.html.prev in the same KV namespace. Plan changes (tasks, owners, dates) are published to the OS at each gate — day 30, 60 and 90 — not to the playbooks.