Cold outreach playbook & the automation copy framework

Subject: enquiry form

{{contact.first_name}} — I used the enquiry form on your website on {{contact.ae_day_0_display}} to ask about {{contact.ae_day_0_enquiry}}. {{outcome}}

I'm not selling anything in this email. Is that the normal turnaround, or did I catch a bad week?

{{custom_values.sender_name}}, Kyntlo

Subject: your reply window

{{contact.first_name}} — your website says you reply within {{contact.ae_promise_text}}. I sent an enquiry through the form on {{contact.ae_day_0_display}}. {{outcome}}

Not a complaint, and I'm not selling anything here. Was that an unusual week?

{{custom_values.sender_name}}, Kyntlo

Subject: your {{contact.ae_incumbent_tool}}

{{contact.first_name}} — I used the {{contact.ae_incumbent_tool}} on your website on {{contact.ae_day_0_display}} to ask about {{contact.ae_day_0_enquiry}}. {{outcome}}

Genuine question, no pitch: who picks those up after hours and on Fridays?

{{custom_values.sender_name}}, Kyntlo

Subject: which office

{{contact.first_name}} — you have {{contact.ae_locations}} offices and one enquiry form. I used it on {{contact.ae_day_0_display}}. {{outcome}}

Out of curiosity, no pitch: which office does a form enquiry land in?

{{custom_values.sender_name}}, Kyntlo

The delay matters less than when it happens. Enquiries that arrive in the evening or on a Friday wait until someone is back at a desk. By then, most people have asked somebody else as well.

This month I timed the forms of {{custom_values.cohort_forms_submitted}} {{custom_values.cohort_niche_label}} advertising in Dubai. {{custom_values.cohort_never_replied}} never replied. The rest took a median of {{custom_values.cohort_median_hours}} hours.

{{case.client_descriptor}} in {{case.area}} had the same gap. We put an instant first reply in front of their form, and in {{case.days}} days their first-response time went from {{case.before}} to {{case.after}}.

Can I send you the timestamps and a 60-second recording of what I found? If it's not useful, tell me and I'll drop it.

Roughly how many enquiries come through the site in a month?

Happy to put an instant first reply on your own form for 14 days, free. We agree one number first. If it doesn't move, I'll tell you.

Worth a look?

Easiest is 15 minutes: I show you the timestamps and we agree the one number. {{slot_1}} or {{slot_2}}?

Possible I've got the timing wrong.

If you're mid-season and the last thing you need is another system, that's fair. Most firms I speak to say the same in {{custom_values.reframe_month}}.

The reason I keep coming back to it: the enquiries slipping now are the ones that would have closed next quarter, and the gap stays invisible until someone looks at the timestamps.

Worth a conversation in {{custom_values.reframe_month}} instead?

{{custom_values.sender_name}}

I'll stop here. This is the last one from me.

Reply with a number if it's easier:
1 — send me the timestamps, I want to see them
2 — not now, try me in 90 days
3 — not interested, close the file

Any of the three is a fine answer.

{{custom_values.sender_name}}

Last one from me on here, {{contact.first_name}}. If the timing's wrong, reply "later" and I'll check back in {{custom_values.reframe_month}}. If it's a no, reply "stop" and you won't hear from us again. Either is fine.

Hi {{1}}, it's {{2}} from Kyntlo. I emailed you on {{3}} about the enquiry form on your website and how long the reply took. Can I send you the timestamps and a 60-second recording of what I found? If it's not useful, just say so and I'll drop it.

[Button] Yes, send it
[Button] Not interested

[Header: video = ae_asset_url]
Hi {{1}}, in case it's useful, here's the 60-second recording I mentioned: your website form, {{2}}, and what happened next. No reply needed.

[Button] Let's talk
[Button] Stop messages